Sunday With The Arts
By TERESA M. PIRKEY
Location, they say, is everything.
It’s no different in art.
Location can sell a piece of art.
It’s not unusual for shoppers at Art Downtown to remark about the local photographs and paintings they see displayed in our gallery, just steps off the Square in downtown Hanover. They are intrigued by that artwork and those pieces often stir more comments and generate more interest.
Andy Smith’s photos of Miscreation and Codorus State Park and Gail Wine Mancha’s painting of Famous Hot Weiner are among those that have sparked recognition and interest from our January exhibit, “50 Years in Hanover.”
They are by no means the only ones.
Localizing art is a great way for artists to boost sales.
- Use the place name in the artwork’s title. That’s an easy way to let everyone know where you took the photo or painted the picture. While “Evening’s End” may work as a title, “Evening’s End in Hanover” or “Sunset over Route 94 in York County” might generate more interest.
- If you can’t use the place name in the title (using “Gettysburg National Military Park” in titles gets cumbersome), a note or card on the back of the paintings or photo may work.
- As a side note, I’m preparing artwork for a retrospective. We’re using artwork from deceased members of the Hanover Area Arts Guild. I’ve only examined a handful of pieces, but I’ve only found one where the title of the artwork was easy to find. My suggestion: If you are particular and want the title of the piece and your signature to survive for years and years to come, think about displaying it more permanently on the back of the artwork.
- While an artistic signature may be fun, in 20 years will anyone remember? Consider printing your full name and the year on the back of the artwork (or underneath for 3-D) in permanent marker. That’s especially important if you have a common name.
Not painting or taking pictures? Your art still may have a local element.
- What’s Hanover known for? Snacks? Shoes? Can you incorporate that into your art? Might be something to try if you’re a 3-D artist.
- If your fabric art incorporates local elements — inspiration, yarn, material — make sure to put that on the tag. Did you use local or Pennsylvania clay for your pottery? It’s a nice plug for your work. And the shoppers at Art Downtown don’t know about it if you don’t share.
Do you have photos of your work? We try to utilize daily photos on social media and in our dealings throughout the community. We’d love to have yours! It would help as we publicize the gallery and engage our fellow art lovers.
Have more ideas? Let me know; I’d love to share with our members!
Teresa M. Pirkey is gallery manager of Art Downtown, operated by the Hanover Area Arts Guild. Contact her at 717-632-2521 or firstname.lastname@example.org